MARKET SELECTION

LOCATION: INDIA, INDONESIA, THAILAND

PRODUCT DESCRIPTION

Client contracted PRA to evaluate the India, Indonesia, & Thailand markets to determine the optimal location to establish a new manufacturing operation.

CLIENT PROFILE

Revenue:
$50M

Industry:
Automotive

Product Type:
B2B; sub- system parts for Automotive OEMs

PROJECT DESCRIPTION

PHASE 1

High Level Evaluation

  1. Political & Economic Environment.
  2. Business & Investment Environment.
  3. Industry Activity.
  4. Labor Costs & Input Availability.
  5. Factory Costs.

PHASE 2

Detailed Analysis

  1. Business Sector Analysis.
  2. Manufacturing Cost Analysis.
  3. Cost Analysis of Raw Material import, Taxation, & Exporting.
  4. Factory Location Options.

PRA – DOWN SELECTION CRITERIA

PROJECT OUTCOME

PRA evaluated the markets of India, Indonesia, and Thailand against the criteria seen here. The client down selected to the Indian market and is now on the path to setting up operations in that country.

Revenue GrowthCost Reduction