Capabilities

Leverage our international business expertise, on-the-ground-resources, and infrastructure to expand internationally. Save time, money & reduce risk without losing focus on YOUR day-to-day business.

For Business

Market Analysis

The first step to successful international expansion is properly identifying and qualifying potential markets. This can be a time consuming, costly endeavor to execute internally. PRA will utilize our on-the-ground resources to conduct a multi-country market analysis specific to your products & industry, then provide you with a strategic RoadMap using our Crawl, Walk, Run methodology, phased according to your timescale and objectives.

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Sales & Distribution

Establishing and driving sales in new markets requires local expertise and constant attention. PRA will start-up or re-focus your sales efforts, establish your sales offices, hire and train your sales professionals, and provide in-country sales support. PRA will identify and vet distributors, establish in-country warehousing, distribution and logistics. PRA will save you the cost and problems of remotely managing foreign customers and resources.

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Manufacturing

Establishing a manufacturing facility in a foreign country is a complex process that requires careful analysis. PRA will establish manufacturing operations for your company in one or more vibrant markets. We will evaluate your manufacturing needs, analyze & compare potential locations, provide a cost analysis and recommend a solution to minimize risk which we will execute on your behalf.

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Acquisitions & Joint Ventures

Entering emerging markets through an acquisition or joint venture (JV) requires a thorough evaluation to find a suitable match. PRA will identify and evaluate potential JV partners & acquisition candidates to match your objectives. PRA acts as your single point of contact using our on-the-ground executive & technical personnel supported by our in-country legal & accounting alliances.

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Due Diligence

Operating globally comes with many challenges and opportunities. PRA has the experience and expertise to help you evaluate and select the optimal opportunity. Our global team of in-house experts and proven local accounting, tax and legal professionals will provide services tailored to your situation. PRA will vet the target company, evaluate risks, and structure the transaction to meet your business objectives.

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Supply Chain Management

Establishing new supplier networks can be difficult & time-consuming while supply chain disruptions can be devastating & costly. PRA will identify, qualify and develop suppliers, and source local products to support your global supply chain. We will identify gaps in your current supply program and implement new practices/strategies to improve the performance and resiliency of your existing supply chain.

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Voice Of Customer Analysis

Understanding your customers’ expectations is the key to long-term relationships enabling you to retain strategic customers and increase market share. PRA will conduct independent, in-country interviews with key customer personnel to provide critical data that will allow you to expand the business relationship, maximize customer service, and align your global growth.

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Global Headquarters – USA
5540 Alhambra Dr SE
Grand Rapids, MI 49546 USA
Tel +1 (616) 516 8600

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