Joint Venture Candidate Identification & Evaluation

LOCATION: BRAZIL, KOREA, POLAND, COLOMBIA

PROJECT DESCRIPTION

Client contracted PRA to first identify the appropriate country for an expansion via strategic partnership; and second to identify, evaluate, and qualify potential joint venture partners in the down selected country. Brazil, Korea, Poland, and Colombia were the countries evaluated.

CLIENT PROFILE

Revenue:
$2B

Industry:
Wood Product Manufacturing

PROJECT DETAILS

Phase 1: High Level Evaluation

Evaluation of Brazil, Korea, Poland, and Colombia to assess the availability of appropriate strategic partners in country.

  1. Market sizing & key industry sectors.
  2. Profile typical company in the market.
  3. Identify/evaluate candidate partners.
  4. Comparative analysis of markets and candidates.

Phase 2: Qualification Analysis of Down Selected Countries

Qualify target partners in down selected country against partner criteria.

  1. Assess strengths in market segments.
  2. Financial and operational research of target.
  3. Target’s level of interest in partnership.

PRA – Qualified Joint Venture Targets

Project Outcome

PRA initially evaluated four countries Brazil, Korea, Poland, and Colombia. Colombia  was eliminated from consideration due to macro economic data. From the remaining three markets a total of 84 candidates were identified. Then 57 candidates were evaluated further resulting in 21 becoming active partner targets.